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More ‘Buzz’ On Social Media

WSL/Strategic Retail rolls out key data in shopping trends.

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By: TOM BRANNA

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Brands and retailers have the most followed or “Liked” pages on social media, according to WSL/Strategic Retail, the leading authority on shopper behavior and retail trends. Nearly two-thirds (61%) of users who “Fan” social media pages, are choosing to follow brands and retailers — beating out celebrities and TV shows which are followed by just over half of users. The finding was unveiled as part of the company’s Buzz to Buy 3.0 trend report, its third annual survey measuring how the power...

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